Just breathe

Last night I attended the launch party of A N D A S, a lovely new brand of hand-poured soy wax candles that are 100% natural and toxin-free.

My friend Yin and her friend Narang launched this as a little side project. I speak to Yin often, and she's one of those amazing people who always seems to have a million things going on, but I had no idea she was doing this. She already works a stressful, successful job in finance (doing something that I'll admit I don't even understand), and to be honest, I don't even know where she found time to launch a brand, and yet there we were!

I'm so impressed. Not just by the beautiful candles themselves (I bought the red one, which is mulled wine-scented...my favorite!), but also because - similar to the Dear Diary planner I'm so happy with - it's a fantastic example of real people taking real things that didn't exist before and just making them happen.

I was full of questions last night ("How did you do this? How did you have the idea? Where did you source the wax? How did you design the packaging? How will you handle the marketing?"), and also full of inspiration, because moments like this one prove to me that it's possible. People do do side projects, they do launch ideas and pursue things they didn't know about before, and they do create beauty to share with others. It's possible! These are exactly the instances I want to surround myself with right now - so thank you for that, and congratulations, Yin and Narang!

Yin told us she came up with the name in a nod to her Swedish roots: ANDAS. 

"It means breathe," she said. 

I think that's beautiful. Breathe.

Just breathe.

Love,
Joëlle